The Best Marketing Channels for SaaS Traffic in 2020 [Data]

This post was first published in April, 2019, and has been updated with recent data as of January, 2020.

In this post, I’m going to use competitive intelligence data to reverse engineer the website traffic of the 50 most successful public SaaS companies in the U.S. 

Using that data, I’ll answer a question I’ve heard quite a bit:

What are the best digital marketing channels for SaaS traffic?

Of course, a marketing channel isn’t successful if it only drives traffic. SaaS traffic is meaningless if it doesn’t convert to leads and–ultimately–customers and revenue.

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