SaaS Marketing

The SaaS Website Content You Need to Close Sales [Data]

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The beauty of using keyword research to do market research is that we can literally uncover and quantify exactly what information a specific audience is looking for.

In this case, I’ve analyzed the online searches of thousands of B2B SaaS buyers to uncover exactly what information they want when considering a SaaS purchase.

Based on the results, I can confidently say your SaaS website probably isn’t delivering everything SaaS buyers need.

Read moreThe SaaS Website Content You Need to Close Sales [Data]

The Best Marketing Channels for SaaS Traffic in 2020 [Data]

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This post was first published in April, 2019, and has been updated with recent data as of January, 2020.

In this post, I’m going to use competitive intelligence data to reverse engineer the website traffic of the 50 most successful public SaaS companies in the U.S. 

Using that data, I’ll answer a question I’ve heard quite a bit:

What are the best digital marketing channels for SaaS traffic?

Of course, a marketing channel isn’t successful if it only drives traffic. SaaS traffic is meaningless if it doesn’t convert to leads and–ultimately–customers and revenue.

Read moreThe Best Marketing Channels for SaaS Traffic in 2020 [Data]